Lauren Laino is a senior marketing consultant and lawyer with 15+ years’ experience working with Fortune 500 companies to develop innovative multi-channel campaigns and leads Amplified Event Strategy LLC. Lauren works with the TPG family of companies as its’ Vice President of Marketing and works in the pharmaceutical, healthcare, legal, financial services, technology and sports/endurance verticals. Amplified Event Strategy LLC is a marketing firm founded by Lauren to help clients focus on marketing strategies, revenue generation, innovative content ideas, business strategy consulting, event/educational program development and market research.
Lauren specializes in the development of strategic marketing plans and high-profile events, with expertise in business consulting, content development, sponsorship activation and partnership development. From 2007-2012, she worked as the Managing Director and Head of Events for a Wall Street trade association, the Securities Industry and Financial Markets Association’s (SIFMA), where Lauren successfully led SIFMA’s global events group, a $12M business unit, managing a team of 13 marketing, sales and events professionals.
Prior to her marketing career, she practiced law specializing in corporate and contract law. Her legal experience brings a unique analytical perspective to her creative marketing initiatives. Lauren received her BS in Political Science from New York University and her JD from the Rutgers School of Law. She passed the bar examination in New York, New Jersey, and Pennsylvania, clerked for a family court judge in Trenton, and practiced law in New Jersey for 3 years.